Privacy Policy

Introduction

We appreciate the trust you place in us when sharing your personal data. The security of that data is very important to us. In this document, we will explain how we collect, use and protect your personal data.

We will also explain what rights you have with regards to your personal data and how you can exercise those rights.

Who we are

Sempre Analytics registered office address is:

Oriel House, 26 The Quadrant, Richmond, London, TW9 1DL

If you have questions about how we process personal data, or would like to exercise your data subject rights, please email us at dpo@sempreanalytics.com

Companies and websites within scope

The following company and website is within scope for this privacy policy:

Sempre Analytics

www.sempreanalytics.com

Unless specifically stated, we consider this website to be a UK based website.

Collection of personal data

We collect personal data from you for one or more of the following purposes:

1. To provide you with information that you have requested or which we think may be relevant to a subject in which you have demonstrated an interest;

2. To initiate and complete commercial transactions with you, or the entity that you represent, for the purchase of products and/or services;

3. To fulfil a contract that we have entered into with you or with the entity that you represent;

4. To ensure the security and safe operation of our websites and underlying business infrastructure, and

5. To manage any communication between you and us.

The table in Section 5 below provides more detail about the data that we collect for each of these purposes, the lawful basis for doing so, and the period for which we will retain each type of data.

Technical information

In addition, and in order to ensure that each visitor to any of our websites can use and navigate the site effectively, we collect the following:

Technical information, including the Internet Protocol (IP) address used to connect your device to the Internet;Your browser type and version, time zone setting, browser plug-in types and versions;Operating system and platform;Information about your visit, including the Uniform Resource Locators (URL) clickstream to, through, and from our site.

Our cookies policy, which can be viewed from the home page of our web site, describes in detail how we use cookies.

In Section 8 below, we identify your rights in respect of the personal data that we collect and describe how you can exercise those rights.

Lawful basis for the processing of personal data

The table below describes the various forms of personal data we collect and the lawful basis for processing this data. We have processes in place to make sure that only those people in our organisation who need to access your data can do so. A number of data elements are collected for multiple purposes, as the table below shows. Some data may be shared with third parties and, where this happens, this is also identified below.

Storage of personal data

Sempre Analytics is a UK-domiciled organisation whose offices are in the UK.

Our website is hosted in the EU and is accessed only by our EU-based staff.Our customer relationship management, marketing and accounting systems for all our businesses are either EU-based or hosted by companies participating in the EU – U.S. Privacy Shield Framework. We use a wide range of Cloud Service Providers (CSPs) as part of our processing environment. Unless we specifically state otherwise, we are, in respect of all these CSPs, the data controller. Unless we specifically state otherwise all of the CSPs that we use utilise EU-located processing facilities. We resell products supplied by organisations outside the EU. This may mean that our resale partner will have access to information about data subjects who purchase their products. We operate a data retention policy in respect of all data, whether paper-based or digital and those aspects of it which relate to personal data are contained in the table at 5, above.

Security measures

We have what we believe are appropriate security controls in place to protect personal data. We do not, however, have any control over what happens between your device and the boundary of our information infrastructure. You should be aware of the many information security risks that exist and take appropriate steps to safeguard your own information. We accept no liability in respect of breaches that occur beyond our sphere of control.

Your rights as a data subject

As a data subject whose personal information we hold, you have certain rights. If you wish to exercise any of these rights, please email dpo@sempreanalytics.com or use the information supplied in the Contact us section below. In order to process your request, we will ask you to provide two valid forms of identification for verification purposes. Your rights are as follows:

The right to be informed

As a data controller, we are obliged to provide clear and transparent information about our data processing activities. This is provided by this privacy policy and any related communications we may send you.

The right of access

You may request a copy of the personal data we hold about you free of charge. Once we have verified your identity and, if relevant, the authority of any third-party requestor, we will provide access to the personal data we hold about you as well as the following information:

a) The purposes of the processing

b) The categories of personal data concerned

c) The recipients to whom the personal data has been disclosed

d) The retention period or envisioned retention period for that personal dataIf there are exceptional circumstances that mean we can refuse to provide the information, we will explain them. If requests are frivolous or vexatious, we reserve the right to refuse them. If answering requests is likely to require additional time or occasions unreasonable expense (which you may have to meet), we will inform you.

The right to rectification

When you believe we hold inaccurate or incomplete personal information about you, you may exercise your right to correct or complete this data. This may be used with the right to restrict processing to make sure that incorrect/incomplete information is not processed until it is corrected.

The right to erasure (the ‘right to be forgotten’)

Where no overriding legal basis or legitimate reason continues to exist for processing personal data, you may request that we delete the personal data. This includes personal data that may have been unlawfully processed. We will take all reasonable steps to ensure erasure.

The right to restrict processing

You may ask us to stop processing your personal data. We will still hold the data, but will not process it any further. This right is an alternative to the right to erasure. If one of the following conditions applies you may exercise the right to restrict processing:

a) The accuracy of the personal data is contested

b) Processing of the personal data is unlawful

c) We no longer need the personal data for processing but the personal data is required for part of a legal process

d) The right to object has been exercised and processing is restricted pending a decision on the status of the processing

The right to object

You have the right to object to our processing of your data where

Processing is based on legitimate interest;

Processing is for the purpose of direct marketing;

Processing is for the purposes of scientific or historic research;

Processing involves automated decision-making and profiling.

ICO Data Protection Register;

We are registered with the ICO under the Data Protection Register, our registration number is: ZA284550

Contact us

Any comments, questions or suggestions about this privacy policy or our handling of your personal data should be emailed to dpo@sempreanalytics.com

Alternatively, you can contact us at our Head Office using the following postal address or telephone number:

Data Protection Officer
Sempre Analytics Ltd
Oriel House
26 The Quadrant
Richmond
London
TW9 1DL
United Kingdom

Telephone: +44 (0)20 3137 9944

Our telephone switchboard is open 9:00 am – 6:00 pm GMT, Monday to Friday. Our switchboard team will take a message and ensure the appropriate person responds as soon as possible.

Complaints

Should you wish to discuss a complaint, please feel free to contact us using the details provided above. All complaints will be treated in a confidential manner.

Should you feel unsatisfied with our handling of your data, or about any complaint that you have made to us about our handling of your data, you are entitled to escalate your complaint to a supervisory authority within the European Union. For the United Kingdom, this is the Information Commissioner’s Office (ICO). Its contact information can be found at https://ico.org.uk/global/contact-us/.

HotJar

We use Hotjar in order to better understand our users’ needs and to optimise this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices (in particular device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.